My favorite convention purchase is Savage Worlds: Explorers Edition, which I got at GenCon 2007. At the time, I think I had the 2nd edition Savage Worlds hardcover book, which was a standard RPG format. It didn’t particularly excite me or my group; I bought it more out of curiosity than anything else.
The Explorers Edition though, was a different story. It boiled the core rules down to their essentials and published them in one easy-to-read, easy-to-buy $9.99 softcover, digest format rule book.
At that price point, it was an easy sell, aided by the fact that several of us played the game at that GenCon, We went home excited about the game (I also went home with a copy of the Pirates of the Spanish Main book, which added pirate- and nautical-themed options).
Savage Worlds has been part of our RPG stable ever since. We don’t play it all the time, but it’s always on the table to power our next non-D&D campaign.
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Three Savage Worlds core rule books. Left to right: Deluxe Edition, Adventure Edition, Explorers Edition. Credit: Ken Newquist.