Start off with round-table introductions and thoughts about statistics. Ideas include:
- Know Your Audience - engagement
- FeedBurner - RSS feed, media
- Know Your Web site - Google analytics, wordpress.com
What's your goal:
I just want to know: what are my stats?
- # of downloads
- what clients are downloading stats
- how can I tell how many are listening/viewing (and should I?) People are very sensitive to the big brother effect (e.g. the Sony Rootkit Incident of '06)
But what can I do with those stats?
- use referrers to network with other podcasts who are linking to you.
- use client list to determine which software to test your feeds in.
How do I know what they do?
- Build the community; get feedback directly from comments and forms.
- Don't assume that people will visit your site if the feed goes dead or fallow.
Sites that will track your podcast stats (and usually do someting with advertising):
Web site statistics
How do you share these stats?
- Media kits (skepticality has a good example )
With regards to advertisers, they're going to want to know how many people they got referred, how many people got converted to buying the product/becoming a subscriber. Use specific codes/landing pages to track how well a campaign is working.
Run contests, ask people for feedback, social networks -- anything that builds community.