Ok, I'll take back what I said about them finding an obscure bit of gamer lore to name the site. I got out of Magic after Ice Age, so I may have missed that one; in any case the site itself still remains lame.
The ARG is a perfect example of this. I may have missed something, but Wizards could (and I will argue, should) have launched the alternate reality game as a promotion for Gleemax with the site launching at GenCon. Forum posts to the Wizards community; obscure blogs out in the middle of no where, garbled images, and everything else that made ILOVEBEES and the LOST experience so much fun to play (or just watch). That would have given us a chance to get to know the character that is Gleemax.
As is ... well, I stand by my opinion that a re-themed message board and a hodgepodge of garbled text messages and corporate speak press releases do not a social community make.
It might get better. I'm not holding my breath though.
Sat, 06/16/2007 - 10:50am
Ok, I'll take back what I said about them finding an obscure bit of gamer lore to name the site. I got out of Magic after Ice Age, so I may have missed that one; in any case the site itself still remains lame.
The ARG is a perfect example of this. I may have missed something, but Wizards could (and I will argue, should) have launched the alternate reality game as a promotion for Gleemax with the site launching at GenCon. Forum posts to the Wizards community; obscure blogs out in the middle of no where, garbled images, and everything else that made ILOVEBEES and the LOST experience so much fun to play (or just watch). That would have given us a chance to get to know the character that is Gleemax.
As is ... well, I stand by my opinion that a re-themed message board and a hodgepodge of garbled text messages and corporate speak press releases do not a social community make.
It might get better. I'm not holding my breath though.
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